Other
Key Seasons
Beyond Ramadan, Christmas, and National Day, AA Events supports the full calendar of seasonal campaigns that drive traffic and engagement for malls, retailers, and destinations across the UAE. Each campaign is treated as a fresh concept, with storylines, décor, and entertainment tailored to the audience and location.
Eid Al Fitr and Eid Al Adha programs with celebratory decor, children’s entertainment, roaming characters, live music, and family competitions tied to retail offers.
Back‑to‑school activations featuring interactive learning stations, school‑themed games, character meet‑and‑greets, and parent‑focused promotions in partnership with key brands.
Summer and winter break family festivals, outdoor markets, fitness or wellness weekends, and themed campaign launches for destination partners.